What is UGC? User-Generated Content is any content—text, videos, images, reviews—created by your customers, not your brand. It’s authentic, relatable, and highly trusted by potential customers. Why UGC Matters Builds Trust: Consumers trust content from fellow customers more than traditional ads. Boosts Engagement: UGC encourages interaction and expands your reach organically. Cost-Effective: Get fresh, high-quality content without high production costs. Improves SEO: UGC enhances your search engine visibility through increased content.